Using emerging media to spread the news

Like advertising or marketing, news can now be pushed through a number of new age mediums.

A great way to push traffic to a blog or website is by emailing new posts or stories to subscribers. People who have asked to be notified when something new is up are eager to read the latest news. When notifying a subscriber of a new story, the content generator must format the story in a summary format that is going to catch the eye of the reader enough to drive them to their respective site in order to take-in the full version.

Text messaging is another way for news organizations to deliver their content to their users or subscribers. Like Twitter, a company can deliver a short, interesting message in 150 characters, along with a link, that will drive up enough interest to visit a website and possibly read other stories that might interest the reader as well.

Billboards have long been thought of as a tool that is used for marketing or advertising firms that want to get many eyeballs on their message or product.  Now, billboards have evolved into large, flat-screen televisions, capable of putting a number of different messages out over the course of a few minutes.

When driving on the Stevenson or the Kennedy, commuters can look up in the sky and see the traffic, weather, or breaking news.

Similarly to the electronic billboards, cars have the function to show scrolling text to people while they drive. When listening to a radio station, listeners will be informed of a number to dial to take part in the show, or to ask questions that need to be cleared up.

Just as the news is being covered in different ways because of technology, the way in which news is taken in by news organizations’ audiences is a changing environment.

How does multimedia enhance the web?

It is easy to say that the Internet is killing newspapers. But, what are the reasons for the takeover? What are the advantages that the web has over a newspaper that people can touch and feel?

Photos are a staple of multimedia, and are seen throughout newspapers in this country. However, the web allows for an endless amount of photos, and even the inclusion of photo albums.

A reporter could write that a traveling cinema came to a village in India and made the residents extremely happy. Or, that same reporter could limit his or her words and simply post a picture.

Another tool used online is video. When word began to spread that Osama Bin Laden had been killed, large crowds gathered outside of the White House to celebrate. Even before President Obama had made an official announcement, news organizations around the world were showing the jubilation taking place in Washington.

Sound is sometimes the forgotten tool when it comes to multimedia on the web. Bill Simmons does a fantastic job utilizing sound through his podcasts on ESPN. Essentially, Simmons is bringing a live, sports talk radio show to his website that also features photos, videos, and his writing. There is no schedule, and no constraints that are the norm when it comes to live radio played over public airwaves.

Interactive media is the crown jewel that the web has to offer. People can sit in front of their computer screens and manipulate maps or presentations that allow them to understand a story in a way that simple text could never do. Personal stories about the Joplin tornado made people evoke certain emotions, but a simple drag and click map told the story of the devastation in under five seconds.

The web continues to grow and develop, giving journalists more and more tools to tell the story to their audience. These are just the beginning of the tools being used in order to give “readers” a better experience.

The principles of a converged newsroom

An aspiring journalist entering the work force in 2011 must be armed with an array of skills.

A broadcaster must also be able to write, edit, and produce for online. Writers must be able to produce content for broadcast and online. No matter how much one may want to “silo” themselves, the reality is the modern day journalist must be a jack-of-all-trades.

The coverage of sports has changed drastically in the last five years. Today, reporters known for their writing contribute to websites that effectively make them a broadcaster and print journalist rolled into one.

Laurence Holmes, a reporter for 670 The Score, is a fine example of all the tools a journalist needs today. Holmes tweets live from games, writes columns on the station’s website, and hosts a daily show, unofficially making him a broadcaster, reporter, and blogger.

Companies known more for their news content have too adapted to a world heavily dependent on online content.

On their website, WGN enhances their network by doing things that are not possible on a television broadcast. For example, the Amanda Knox testimony may only receive 90 seconds on the nightly news, but on WGN’s website someone with a piqued interest can read, listen, and watch additional or full commentary to satisfy their needs.

The access that has been granted to mainstream media from back in the analog age still allows them to hold control over the news that is distributed in our country today. However, anyone with a camera, cell phone, and laptop can turn themselves into a journalist that is able to publish content online that essentially is a television broadcast, a radio broadcast, or a column from a newspaper. Even though there are numerous outlets today, the one constant is that in order to get people’s attention the content produced must be good.

Say it ain’t so, Jo

When the Bulls selected Joakim Noah in the lottery of the 2007 draft, they knowingly chose a player who had a history of quirkiness.

Over the past few seasons, Noah has distanced himself from the “goofball” tag and transformed into a legitimate, All-Star caliber NBA center.

Over the course of an injury plagued regular season, Noah averaged 11.7 PPG and 10.4 RPG. Both numbers are very good for a position that is regularly thought of being defensive-minded around the league.

Early in the 2010 season, the Bulls rewarded the work Noah put in to transform his body and game with a contract that elevated him to one of the highest paid centers in the league.

Tuesday night Noah regressed to his old ways and let his antics overshadow his play.

Noah has played poorly in the Heat series so far, only averaging 6.3 PPG and 9.0 RPG.

Now, instead of focusing on what he can do to get his game right for the most important game of the season for the Bulls, he is apologizing for an action that had absolutely nothing to do with the outcome of the game.

Jo has long been a favorite player of mine and is a joy to watch simply because of the effort he puts forth every single night.

However, in order for the Bulls to steal back homecourt advantage tonight, they need Joakim to be playing at his highest level.

Bulls look to take a 2-1 series lead

There is no denying that the Bulls laid an egg Wednesday night in Game 2 of the Eastern Conference Finals.

Miami was clearly getting to more “want” balls, and the Bulls did not dominate on the boards like they did in Game 1.

No matter the Bulls having a better record than Miami in the regular season, the Bulls must outperform Miami in the “want” categories. Rebounds, offensive rebounds, and blocks are three categories that the Bulls should win every game of the series not only because they usually beat the opposing team to the ball, but because of their sheer size advantage over the Heat.

Joakim must be back to his frenetic self if the Bulls are going to have a chance

The Heat have 2 of the 6 most talented players in the league (with DRose, KD, D12, and Dirk rounding out the list).

This series is not going to be pretty, as both of these defenses are suffocating at times. However, do not expect the Bulls to struggle offensively as much as they did in Game 2.

Chicago averaged 98 PPG in the regular season, and have averaged 94 PPG thus far in the postseason. Sure, they most likely will not have a 103 point outburst again in the series, but conversely they most likely will not have another 75 point stinker either.

Thinking that the Bulls will at least play about average from their two polarizing efforts, it is safe to say that they will be in the in the upper-80s/lower-90s, and should shoot at least 40% from the field and 30% from 3.

All of those numbers are on the lower side of the Bulls’ averages throughout the first two games of the series, and the entire regular season and playoffs.

Miami is a good team, with two great players.

However, if the Bulls are able to play their team style defense and get their usual hustle buckets I am still picking them to win the series.

Predictions:

Bulls win Game 3.

Bulls in 6.

If it happens in a videogame it must be true

Bulls win title

Rest easy Chicagoans.

The Bulls have won the NBA title.

In NBA 2K11.

The real-life Miami/Chicago series resumes Sunday evening in Miami.

Heat flip homecourt

Won’t be easy for Bulls

Wade shines on D

It depends on which side of the coin you are on.

The Miami media is praising Dwayne Wade for his lockdown defense on Derrick Rose in the Heat’s Game 2 victory, while the Chicago media points to Rose’s 7-23 game from the field as an aberration that led to the Bulls’ demise.

It should be interesting to see if the way the Heat were able to corral Derrick Rose last night is going to be the way things shake out the rest of the series, or if last night was just an off night that the MVP is not likely to have again.

Game 3 is Sunday night in Miami.

Bulls/Heat 7:30 tip tonight

Is Wade to Chicago what LeBron is to Cleveland?

LeBron thinking for a second what Dwayne Wade did this summer to Chicago being even close to what he did in Cleveland is outlandish. LeBron held his team hostage and then showed them up with an hour long “decision”.

Wade was deviant when visiting with the Bulls, but he was never their main target and has never played a minute in a Chicago uniform.

No matter how it turned out, Chicago was lucky to land a different hometown son in DRose.

Bulls/Heat Game 2 previews from around the country

Barkley’s distaste for Heat’s style

“The other guys” lead Bulls to Game 1 victory

Bulls D the key – Courtesy of Jon Greenberg of ESPNChicago.com

No matter how much praise Derrick Rose receives, his humility will not allow him to take any of the credit. The 22 year old speaks of his team’s defensive success and how it allows them to flourish even against the best teams in the NBA.

The Bulls were ranked 1st in defense in the regular season, and shined once again while holding the star-studded Miami Heat to just 82 points in their Game 1 win.

Looking to push their lead to an overwhelming 2-0 in the series, the Bulls hope their success in Game 1 is able to carry over despite having to withstand an Oprah-induced couple days off.

Despite loss, Sox look to be turning things around

After a month of watching losses pile up – a theme that continued Sunday with a loss to the Orioles – Gordon Beckham is finally starting to see some hope for the future.

“If we played the way we did today we are going to win a lot of games,” said Beckham.

Following their 6-4 loss to the Orioles this afternoon, the Sox are now 3-15 in their last 18 games, and 0-3 to start their current six-game homestand. Despite taking the loss, there was plenty for Sox manager Ozzie Guillen to like about the future outlook of his team.”

“At least we had someone on base. That’s a good sign. That’s a positive sign. We had a chance to make it interesting. We have not been doing that for the last week and a half,” said Guillen. The Sox are now 1-16 with runners in scoring position through the first 3 games against the Orioles, a series that will conclude tomorrow night.

Gavin Floyd (3-2, 3.48 ERA) went 6 innings, giving up 6 earned runs on 7 hits while striking out 5. Floyd held the Orioles scoreless in 4 of the 6 innings he pitched, and gave up 5 of his earned runs in the top of the 5th.

Mark Reynolds led off the Orioles half of the 5th with a home run to deep left-center field. Felix Pie followed with a triple that sent centerfielder Alex Rios crashing into the outfield wall. Robert Andino and Brian Roberts loaded the bases with back-to-back walks. Orioles rightfielder Nick Markakis then cleared the bases with a double to left-center field. Floyd looked like he might stop the bleeding there after striking Derek Lee out looking and getting Vladimir Guerrero to fly out. Luke Scott then capped the 5-run inning with a single to right-center field that scored Markakis.

After the game, Floyd said, “I got behind. Getting behind guys is definitely not the way to go. Walking a couple of guys is not the way to go.” He continued, “You have a good inning, and then you have one explosive, bad inning. Unfortunately, the game of baseball is a tough game.”

Late in the game, the Sox finally got some offense going off of Orioles reliever Jim Johnson. To start the inning, A.J. Pierzynski grounded out to Andino, and Mark Teahen (pinch-hitting for Brent Lillibridge) flied out to Pie in left, who moved there after Adam Jones replaced Luke Scott for defensive purposes. Beckham started the rally with a walk, and Adam Dunn blasted a home run to left-center field to close the gap to 6-4.  It was Dunn’s 3rd home run of the season.

The Sox trailed 6-2 entering the bottom of the 9th, and looked to complete the comeback against Orioles reliever Kevin GreggAlexei Ramirez led off with a walk and advanced to second on a single by Carlos Quentin. Paul Konerko then struck out looking on a pitch that was a borderline strike. Following Konerko, Rios struck out on an equally questionable call that led to him being ejected and Guillen coming out to calm him. Guillen was on his best behavior, as could be expected coming off of his recent two game suspension for critical comments and tweets.

Post-game, Konerko wouldn’t blame the late-inning struggles as the reason for the loss, “The whole game is 9 innings. You don’t just lose at the end.”

In the bottom of the seventh Jason Berken relieved starter Zach Britton (5-1, 2.63 ERA) and gave up a lead-off double to left-center field to Beckham. A Brent Morel pop out preceded back-to-back walks issued to Juan Pierre and Ramirez that loaded the bases. Johnson then relieved Berken and got Quentin to pop out to Roberts in shallow rightfield. Paul Konerko worked a walk that forced in Beckham, but Alex Rios ended the threat with a groundout to Reynolds.

Game Notes

Lillibridge hit his 3rd home run of the season, while Beckham and Konerko both collected two hits. Pierre was on base 4 out of 5 times, including 3 walks.

For the Orioles, Zach Britton picked up his 5th win of the season. Former Cub Felix Pie had two hits. Luke Scott hit his 5th home run of the season.

After the completion of the series tomorrow night against the Orioles, the Sox will host the Minnesota Twins starting Tuesday night.

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